The traditional approach of building a business can be a recipe for disappointment.
December 6, 2023
A retiring carpenter's lackluster final project underscores the importance of building our brands authentically and purposefully.
December 4, 2023
Have you ever wondered why some brands seem to effortlessly draw customers in while others struggle to keep up? It's not about running after customers, but about creating a magnetic pull that's hard to resist.
August 23, 2023
Once upon a time, a man stood before God, seeking answers about Heaven and Hell. What he witnessed behind two different doors changed his perspective forever.
Have you ever wondered why some companies thrive while charging a premium, while others struggle to make ends meet, offering rock-bottom prices? In business, there’s an intricate relationship between pricing and perception. And the art of impactful communication will help you achieve the delicate balance between price and value.
In the dynamic world of marketing, branding plays a big role in shaping how businesses connect with their audience. However, amidst the sea of information, it's not uncommon to encounter misinformation and misguided beliefs about the art and science of branding. In this article, we're shedding light on some prevalent falsehoods that might have crossed your path and showing you how these lies can cost you if you believe them.
Did you know that you can sell your products better if you shift the focus away from it? It may sound counterintuitive, but works if it’s done right.As you already know, the market is getting competitive. And talking about what you sell is no longer enough to drive sales. Instead, you need to establish a deeper connection with your audience by communicating your brand promise.
July 18, 2023
In today's competitive market, many businesses consider lowering prices as a quick fix to attract more customers and increase sales. However, this approach often undermines the long-term value of a brand. The true worth of a product or service lies not only in its features or benefits but also in the perception and experience it creates for the buyer. In this article, we will explore why lowering prices can harm your brand and provide an alternative strategy for building brand value and attracting the right audience.
As entrepreneurs embarking on our brand strategy agency journey, my partner and I made our fair share of hiring mistakes that proved to be costly in terms of money, growth, and overall efficiency. Reflecting on our experiences, there was one crucial mistake that stands out—a mistake that you, as a brand, should avoid at all costs.
Branding is crucial for any business, but it's not always easy to get it right. In this blog post, we'll explore the seven deadly sins of branding that you should avoid at all costs.
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