This One Thing Is Keeping You From Growing Your Brand

Once upon a time, a man stood before God, seeking answers about Heaven and Hell. What he witnessed behind two different doors changed his perspective forever.
Joe Mutuku & Pragati Badri

One day, a man approached God, yearning to know the secrets of Heaven and Hell. He asked God to reveal the nature of these mystical realms.

God presented the man with two doors, hinting at the wisdom that lay behind each one.

Inside the first one, in the middle of the room, was a large round table with a large pot of vegetable stew.

It smelled delicious and made the man's mouth water, but the people sitting around the table were thin and sickly. They appeared to be famished. They were holding spoons with very long handles and each found it possible to reach into the pot of stew and take a spoonful, but because the handle was longer than their arms, they could not get the spoons back into their mouths.

Witnessing their misery and suffering, the man couldn't help but shudder.

God gently explained, "You have seen Hell."

Behind the second door, the room appeared exactly the same. There was a large round table with a large pot of wonderful vegetable stew that made the man's mouth water. The people had the same long-handled spoons, but they were well nourished and plump, laughing and talking.

Baffled, the man said, "I don't understand."

God smiled. It is simple, He said, “Love only requires one skill. These people learned early on to share and feed one another. While the greedy only think of themselves and starve.”

Are you a lone ranger when it comes to building your brand? Does the fear of competition and scarcity hold you back from sharing your knowledge and expertise with others?

The Scarcity Mindset

Many of us suffer from what can be aptly called the "Scarcity Mindset disease." It's the belief that there will never be enough—whether it's clients, buyers, opportunities, or success. This mindset stems from a fear of lack, leading us to hold onto everything tightly, afraid that we might come up short.

But what if we challenged this way of thinking? What if we shifted our focus from scarcity to abundance? The key to brand growth and success lies in collaboration and building synergies with others.

Build Bridges, Not Barriers

Think about successful movies like Avengers Endgame, which involve a multitude of talents and contributions. The longer the list of credits, the more impactful the movie. Similarly, in the business world, collaboration opens doors to opportunities that we couldn't achieve alone.

Instead of viewing others as competitors, let's see them as potential collaborators and partners. There's enough room for all of us to thrive and succeed. By sharing knowledge, supporting one another, and creating a network of like-minded individuals, we can all grow together.

The story of the man's encounter with God offers a timeless lesson: a life of abundance comes from embracing collaboration and dispelling the scarcity mindset. To achieve greatness in your brand and business, remember that success knows no limits when we work together, share generously, and lift each other up. So, let go of the fear and isolation, and step into the realm of abundance and collaboration. The pie is indeed big enough for all of us to share and savor the sweet taste of success together.

Story credit: Rabbi Haim of Romshishok

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