Branding an Approachable Consulting Agency
When Tactive (a management consulting agency) approached us, they were sure about one thing. They wanted to be extremely intentional about how they were perceived if they were to be effective in their mission to be the entrepreneur hub of choice for many businesses (mostly small and medium-sized ones). We spent some time getting to understand what makes them special and we realized that they are a very approachable young and vibrant team that is also extremely skilled in their expertise. Being in an industry where these skill sets are normally reserved for the fortunate and well-connected, Tactive wanted to go a different route and embrace emerging entrepreneurs and startups that would be intimidated to ask for guidance and help. They needed to be able to communicate that they are not above reach. After understanding and clarifying their unique message, we went ahead and translated these into visual assets (logo + Colors + Fonts + Visual Style) that would fit properly with their message. The result was something truly exceptional that was received with extreme joy and ownership.
Brand Strategy & Positioning: