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When Illuminate Landscape Designs approached us, they had already built a solid reputation offline. Known for their high-end landscape projects and impeccable craftsmanship, they had no shortage of happy clients. But despite having a beautifully designed website, there was one glaring issue—they weren’t getting a single lead online. Not one call. Not one form submission.
At first glance, their website looked clean and professional, but something was off.
After conducting a comprehensive website audit, our team uncovered a critical issue: their website functioned more like an art gallery than a business tool. It showcased stunning images of past projects—but it lacked messaging that spoke to their ideal client’s pain points, desires, and decision-making process. There were no compelling calls to action, no clear value proposition, and no conversion strategy in place.
In other words, the website looked good… but it didn’t *work*.
We took a holistic approach, starting with a deep dive into their audience, brand positioning, and business goals. From there, we rebuilt their website around a powerful framework rooted in three core principles:
Every element of the website—from the homepage layout to the placement of buttons—was crafted to guide visitors toward taking action. We used proven UX principles to create a clear, intuitive flow that minimized friction and maximized clarity.
We scrapped the generic descriptions and replaced them with emotionally resonant, benefit-focused messaging that answered their ideal customer’s #1 question: *"Why should I choose you?"* We built trust, authority, and urgency into every headline, subhead, and CTA.
We brought their mission and craftsmanship to life with storytelling that wasn’t just about landscaping—it was about creating outdoor spaces people could fall in love with. We showcased their values, their attention to detail, and their commitment to excellence.
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What happened next shocked even the client.
Within days of launching the new website, the phones started ringing. Quote requests started coming in. People were *finally* taking action.
Illuminate Landscape Designs went from zero inbound leads to a steady stream of qualified prospects—without spending a single extra dollar on advertising.
“We couldn’t believe it. For years we had a website that looked great, but it didn’t do anything. Now, it’s bringing in real business. We wish we had done this sooner.”
Takeaway: Your Website Shouldn’t Just Look Good—It Should *Work
At Growworth, we believe that a beautiful website is just the beginning. What truly matters is building a digital experience that turns visitors into buyers, browsers into believers, and traffic into trust.
Want to see what’s *really* holding your website back? Let’s talk.
